The following brief article from WSJ provides some hint about revenue models that reflect how content-creators can share in the revenue from advertising that appear on the sites.
In Brief
YouTube Sets Music Pact
With Independent Label
February 27, 2007; Page B4
Google Inc.'s YouTube is broadening its efforts to legitimize music and videos posted on its video-sharing site through a deal that will authorize the use of hit music by several acts signed to a prominent independent label. The deal, with Wind-up Entertainment Inc. covers more than 225 songs. Each time one of the songs licensed in the agreement is played, either in a promotional music video or as the background for a video created by a user, Wind-up is to receive an undisclosed share of revenue from advertising that runs on the same page.
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