As we've discussed in this class and others, there is a question of how new models of tv and film viewing will affect advertising methods and affectiveness. Many companies are not waiting to see how this shakes out.Interesting advertising campaigns already launched include:
- ONLINE: Fox / American Express - exclusive online "Sneak Peek" for Amex cardholders only - it's been done for Prison Break, Lost, 24, etc.
- MOBILE: Fox / Sprint - exclusive '24' in phone "Sneak Peeks" for Spring phone holders only
- DVD TV: NBC / Netflix - Netflix's subscribers are getting advanced looks at premiere episodes and season recaps of NBC's series
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