iTunes Video and true emergence of Portable Video

As everyone's grandmother knows, iTunes and the iPod are the darlings of the industry to carry your personal music in vast quantites and take it with you everywhere. But it is Apple's shift into video time and palce shifting with the Video iPod as revealed in the 5th generarion of the iPod demonstrates the powerful hand that Apple is planning to force into the media market beyond simply selling music. A future is emerging where all video will be accessible to handheld devices at the time and choice of the user, and Apple is pioneering the global mass market push thanks to the foothold of the original iPod generations.