Wednesday, March 21, 2007

Google Launches Pay-Per-Action

We know that measuring the impact of advertising is imprecise but necessary. Advertisers most often feel that they may not get full value from their advertising spend. Here is an interesting (beta) move by Google that may be worth watching.

Google Pay-per-action: Pay only for actions that you define.
So, it is not about click through but specific actions such as signing up newsletters or purchasing a product. the three simple steps are:

1. Create ads, define actions and track conversations
2. Publishers display your ads
3. You pay for completed actions.

One more attempt by Google to redefine the value of on-line advertising.

Thoughts? reactions?

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