Tuesday, March 27, 2007

Business Model: The shift to micropayments with mobile carriers for entertainment

One of the larger winners in the emerging entertainment and media experience would be the mobile carriers. As more and more content migrates from the normal web to the mobile experience, mobile carriers will be in a great position to capitalize on the ability to charge pennies for downloadable entertainment and experience enriching material for the mobile user.

While the content is created out of house for the carriers, it will be the mobile carriers ability to charge and bill at mere fractions of normal charges that places them in an advantageous position.

The US will most likely follow the emerging patterns of Japan and Korea, and the phone in your pocket will become much more than simply a talking device.

See DoCoMo and the iMode scenarios.

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