Wednesday, March 21, 2007
Cingular/AT&T in the media landscape
As more emphasis is placed on the "third screen", this company has the opportunity to be on the cutting edge of facilitating new media. Out of all the US mobile service providers, Cingular has been on the forefront of mobile-as-entertainment, and has successfully negotiated its position with handheld device manufacturers in order to get the newest, most cutting-edge phones & multimedia devices before its competitors (a critical advantage as cell phones increasingly become a fashion accessory). The company's new branding push towards the AT&T name has the promise to associate the company in consumers' minds with the communications revolutions in which it has been involved throughout history.