Loser: Google

As the media and entertainment industry transforms into a new form it is essential for any successful company to recognize the plethora of channels that people use to receive media. Google has expanded to deliver media in many forms online but has not yet been able to deliver media through other channels. Television, radio and other media are much more regulated than the internet. Because of this it will be difficult for Google to enter these new markets while media companies in these markets are making progress breaking into the online world. Therefore Google will not be the dominant media and entertainment company.