We Win

Reinforcing Time Magazine's Person of the Year is the idea that the public can now pull the content that we want to listen to, to watch and enjoy. Media & Entertainment are losing the power they had to push and control the content to the masses. The future is shifting to audiences being able to determine which content they want to enjoy. It's a shift from push to pull, resulting in a win for the public (more choice, more customization, greater freedom). The future is On Demand Media & Entertainment.

Gerd Leonhard Music & Media Futurist on 'Media goes PULL'