Thursday, February 8, 2007

Mo 2.0

If you thought 2.0 was a web thingie (what the .... is it anyway?), guess what. That little fella who goes gallavanting with you everywhere, sneakily communicating with his buddies from the dark, warm abyss of your pocket - yes, he just two.O'd himself.

Mobile 2.0 or Mobile Web 2.0, as defined by Dan Appelquist (sounds like someone important):

"...closed mobile application and services, available only through one operator, are Mobile 1.0. Mobile 2.0 applications and services are open and available to anyone to download, install and/or put to use via the mobile Web. In my mind, the Mobile Web is a big part of Mobile 2.0. Mobile 2.0 also builds on the ideas voiced by Tim O’Reilly and extends those to the Mobile platform and its capabilities...

In short, Mobile 2.0 takes the Mobile platform to where the Internet is today, and shows us how the mobile phone can become a first class citizen, or even a leading citizen, of the Web. What Mobile 2.0 does not mean, at least in my mind, is more sophisticated, but still essentially closed, mobile applications and services. Openness and user choice are essential components of Mobile 2.0."

"Here are some rough extensions of the O’Reilly Web 2.0 set of examples applied to Mobile 2.0:
SMS -> IM (e.g. Yahoo! messenger for mobile)
MMS -> Media sharing (e.g. ShoZu)
Operator Portals -> Mobile Web and Search
Premium SMS billing -> Mobile stored value Accounts (e.g. Luup)
Java Games -> Embedded Applications (e.g. Blogger application)
Presence & Push-To-Talk -> Embedded VOIP applications
WAP sites -> .Mobi sites
WAP push -> RSS readers
Location services -> Google maps application
Time or volume-based pricing -> “All you can eat” data charging
Content consumption -> Content creation (e.g. mobile blogging)"

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