Google will sell ads on clear channel

Google's attempt to boost offline ad-brokering. Google will be selling ads on radio stations owned by clear channel.

Google will sell ads on clear channel

SAN FRANCISCO (Reuters) — Web search leader Google has broken into radio with a multi-year advertising sales agreement with the largest U.S. broadcaster, Clear Channel Radio, the companies said on Sunday.
The deal, long anticipated by the radio industry, marks the progress Google is making as it expands into offline media, not just in radio, but also television and newspapers — even in the face of resistance from some traditional media players.
Last week, it revealed a parallel deal to supply satellite TV broadcaster EchoStar and its 13 million viewers.
Clear Channel said it has agreed for Google to sell a guaranteed portion of the 30-second spots available on its 675 radio stations in top U.S. markets, in a bid to expand the universe of local radio advertisers to Google's online buyers.
Financial terms were not disclosed. A Clear Channel executive said Google has access to less than 5% of the radio broadcaster's overall inventory of advertising air time. The U.S. radio industry generates $20 billion in annual sales.