From last day's Wall Street Journal, Apple Inc. reported its profit increased 88% to $770 million and revenue jumped 21% to $5.26 billion because the lower costs on components like flash-memory chips for its iPod products. The company's shares surged 6.3 percent in extended trading. With sales growing 36 percent—more than three times the industry growth rate, the Mac is gaining market share.
Why apple can succeed? Apple started the personal computer revolution in the 1970s with the Apple II and remade the personal computer in the 1980s with the Macintosh. Today, Apple leads the industry in innovation with its computers, OS X operating system and iLife and professional applications. Apple also spearhead the digital media revolution with its iPod portable music and video players and iTunes online store, and will enter the mobile phone market this year with its revolutionary iPhone. Apple never stop looking for innovation to differentiate its products and lower its cost to catch up more market share and profit, it always lead the market trend and the industry.
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