Friday, April 13, 2007

Google to buy DoubleClick for $3.1B

It seems as though Google is further pursuing the digital advertising space to complement its existing search technologies.

Google to buy DoubleClick for $3.1B

"SAN FRANCISCO (Reuters) - Web advertising leader Google Inc. (NasdaqGS:GOOG - News) said on Friday it will acquire DoubleClick Inc., a leading online advertising network, for $3.1 billion, consolidating Google's grip on the Internet ad market.

The deal represents the largest acquisition in Google's history and comes just six months after Google paid $1.65 billion to acquire video-sharing site YouTube. Terms of the deal call for Google to pay cash to DoubleClick investors.

The DoubleClick acquisition promises to fortify Google, the juggernaut of search-based advertising on the Web, as it expands into print, radio, video, mobile and TV ad markets. The combination should also bolster the ad targeting and analysis capabilities that Google can offer advertising customers."

5 comments:

Thanh said...

Well, I guess this gives us a clue as to what exactly Google is -- an advertising company. It's where their revenue comes from, after all. It seems that their other projects -- Youtube, Gmail, etc., are really just more vehicles for selling ads.

Sean said...

Since the online-Ad is the most feasible income source among the Internet.....It's not too surprised.
(Don't forget that Google DOES pay checks for users who put Googld Ad-Sense on their website/blog.)

Phil Provost said...

I love the fact that Google will pay $3.1B in cash to buy DoubleClick.com. Perhaps "Google-zon" will be truly become a reality!

Seth Newell said...

Will companies want to do business with Doubleclick now that Google owns it?

Doubleclick says on their website they are dedicated to developing innovative marketing and advertising campaigns. Being owned by Google definitely gives them bias.

Seth Newell said...
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